Articles by Matthew Strickland
The Female Factor: Why enrolling more women as mobile money agents can benefit service providers, customers – and the agents themselves
Research has shown that enrolling more female mobile money agents can improve customer service and increase public trust in bank products and brands. It also provides these women with a valuable source of income. That’s why the Cherie Blair Foundation for Women has partnered with FirstBank of Nigeria and the Youth for Technology Foundation to train 2,500 Nigerian women entrepreneurs as Firstmonie agents.