Contributor.

Naresh Gupta
Cheil Worldwide SW Asia

Gupta,who has been in the industry for almost two decades, is a seasoned researcher, marketer and planner who cut his teeth at SAMIR in 1998. Since then he has worked on brands across almost every category. Career brands include Nestle, HP, Garnier, Fidelity, Beam Brands, Honda Cars, Honda Motorcycles, Canon, ICICI Direct, Infosys, UB Group, Suzlon, Vimal, Samsung, Hyundai, Incredible India, India Shining, Deutsche Bank, among others. Prior to joining Cheil, Gupta was director strategic planning at Dentsu Marcon India.

Apart from being an avid blogger and social commentator, Gupta has won numerous awards and accolades for his work, most notable being the Euro Effie for Incredible India and the Asian Brand Marketing Effectiveness Award for Samsung Cup.

Articles by Naresh Gupta

  • Naresh Gupta

    The BOP and Corruption

    Focus on BOP has strong economic potential and the power to alter markets; can the same theory have similar impact on economics of corruption?How do you define the BOP of corruption? The bottom end of this pyramid is made up of the ordinary middle class Indians. If 45 percent have paid a bribe then it has to be the great Indian middle class.

    Categories
    Uncategorized
    Tags
    Base of the Pyramid, poverty alleviation
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