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NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Contributor.

Richard Woodbridge
Institute for Financial Management and Research - IFMR

Guest Blogger Richard Woodbridge is a member of the Rural Market Insight team at the Centre for Development Finance, a division of the Institute for Financial Management and Research.

Articles by Richard Woodbridge

  • Wednesday
    October 28
    2009

    Richard Woodbridge

    Match Point: How to Reach Rural Markets

    Question: Which manufactured consumer product has the deepest market penetration in rural India? Answer: Matches.In remote rural communities, where television, radio or even street names are almost non-existent, relaying information is a pressing issue. Matchboxes may contain the solution.

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