Contributor.

Richard Woodbridge
Institute for Financial Management and Research - IFMR

Guest Blogger Richard Woodbridge is a member of the Rural Market Insight team at the Centre for Development Finance, a division of the Institute for Financial Management and Research.

Posts by Richard Woodbridge

  • Richard Woodbridge

    Match Point: How to Reach Rural Markets

    Question: Which manufactured consumer product has the deepest market penetration in rural India? Answer: Matches.In remote rural communities, where television, radio or even street names are almost non-existent, relaying information is a pressing issue. Matchboxes may contain the solution.

    Categories
    Uncategorized
The Best of NextBillion in Your Inbox Each Week!
Subscribe to NB Notes for news, jobs & on-the-ground insights from the world of social business.
No Thanks
Thank you for signing up to receive the NextBillion Notes newsletter.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×