Articles by Roy Whitten
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Guest Articles
Wednesday
June 23
2021Doing Good By Selling Well: How Social Enterprises Can Transform Their Sales Strategies by Boosting Customers’ ‘Decision Intelligence’
A social enterprise may have a brilliant product, local production and an affordable price point – but unless it has an effective and ethical sales strategy, it will struggle to fulfill its mission, says Roy Whitten of Whitten & Roy Partnership. He explains how traditional, pressure-filled sales methods can create distrust among customers and encourage bad behavior among salespeople, and explores the advantages of a more ethical approach based on boosting customers' "decision intelligence."
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- Social Enterprise