Ruban Selvanayagam

RubanSelvanayagam is currently forming a social housing development company based in Macaé, Rio de Janeiro. He also works closely with the Fez Tá Pronto Construction System– a patented and copyrighted real estate development model focused on serving the base of the pyramid with affordable, high quality, technically adherent and ecologically friendly housing.

Originally from the UK,Ruban’s involvement in the programme arose from his unsuccessful initial search for viable construction projects in Brazil and the recognition that good standard and well located housing was only directed to the middle classes and above.

Continuing to explore non-speculative business models, he came in touch with Manoel Pinto – a Rio de Janeiro based constructor with over 25 years experience – who, since 2005, developed the specifically formed gypsum plaster block and accompanying construction methodology with the most recent prototype approved for mortgage finance purposes by Brazil’s dominant home lender, Caixa Econômica Federal.

Today, with Brazilian BoP housing demand now standing officiallyat 5.5 million units (which he argues is considerably underestimated), Fez Tá Pronto is seeking to fully integrate the model into the marketplace.

Follow Rubanon Twitter@feztapronto




Posts by Ruban Selvanayagam

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