Articles by Sanjoy Sanyal and Pamli Deka
Decisions, Decisions: How do enterprises choose their markets for clean energy products and services in India?
The off-grid electricity market in India is huge, with over 300 million people living without access to electricity. With such a large market, how do enterprises decide which geographical area to target? Should they focus on a small niche market, or diversify from day one? Sanjoy Sanyal and Pamli Deka of New Ventures India discuss the options and provide advice.