Articles by Sarah Parker
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Thursday
June 23
2016‘Ahead of the Curve’ – Three Companies Get Serious About Measuring Customers’ Financial Health
It is easy to track the number of active checking accounts or the number of dollars lent on credit cards. It is much harder to measure if those checking accounts and credit cards are actually helping customers manage their money better. To help financial services providers get serious about measuring their impact, CFSI recently released eight key indicators of financial health, and profiled three companies that are ahead of the curve in understanding customer outcomes.
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