Contributor.

Shara Senior

Shara Senior is the Global Marketing Manager for Ultrasound Growth Markets for Philips Healthcare. Prior to joining Philips, Shara was a BoP business consultant whose work included market research, strategy development, and business incubation for the BoP initiatives of a variety of organizations including PATH, GE Healthcare, Ascension Health, Cascade Designs and CARE.

She is the co-author of the chapter on Jaipur Rugs in the 5th anniversary edition of Fortune at the Bottom of the Pyramid by C.K. Prahalad. Before business school, Shara worked as an engineer for five years with Nissan North America. She holds an M.B.A. from the Ross School of Business at the University of Michigan, and a B.S. in Mechanical Engineering from the University of California at Los Angeles.

Articles by Shara Senior