Articles by Sophia Witte
Perfecting BOGO to a T: ‘Buy One, Give One’ is established, now let’s make it better
Now that TOMS has experimented with the model, emerging companies should hit the ground running with the goal of improving on the traditional "buy one give one" (BOGO) concept. Founded by Liberian-born entrepreneur Chid Liberty, Liberty & Justice (L&J) is a for-profit social enterprise that began with the vision to overcome the setbacks of the conventional BOGO model.
- Education, Technology