Posts by Stephanie Grosser
NB Financial Health
FridayShare / Comment
Tweeting to Better Financial Products : What USAID learned in its pilot project to harness real-time data to improve entrepreneur loans.
To gain a better understanding of the digital footprint of loan beneficiaries, USAID interviewed a small sample group about their usage of various digital tools, and asked them about the terms they use when talking about accessing loans.
he agency then used those terms and keywords to build filters to monitor social media chatter about financial inclusion, and deployed monitors through Twitter and Google search trends.