Articles by Tamar Koosed
Distinguishing Between Demand and Need at the BoP: Part 3 in a series of BoP fundamentals, cases, and debates
A key mistake made by companies entering BoP markets is assuming that social needs will quickly manifest themselves as market demand. As part of a long-term series of posts on BoP fundamentals, Tamar Koosed with MANAUS Consulting, explores three examples of how companies have had to change course in search of demand and profitable business models.
- Health Care