Verónica Lawson Vilches

Verónica Lawson Vilches
The Word on Record

Verónica Lawson Vilches is a multilingual PR and content development specialist and the founder of The Word on Record. A graduate in History and History of International Relations from the Sorbonne, she’s worked with multiple purpose-driven businesses in enhancing their communication needs and finding ways to tell their stories that connect with their audience. She is an advocate for mental health and gender equality. For Verónica, it’s about how content can be used for good. She has lived in four countries: the United States, Spain, France and Italy, where she is currently residing.

Articles by Verónica Lawson Vilches

Guest Articles

Monday
March 4
2024

Verónica Lawson Vilches

Aligning Empowerment with Profitability: Three Business Practices That Support Both Women and the Bottom Line

Women are more career-focused than ever, but their representation in global business leadership is not keeping pace. Verónica Lawson Vilches at The Word on Record argues that empowering women in the workplace shouldn’t be viewed merely as a social goal. She highlights three business practices at Girl Power Talk, an India-based social enterprise that provides women and other young people with job skills and work opportunities, to show how efforts to boost women's empowerment can also give businesses a competitive edge.

Categories
Education, Social Enterprise

Tags
employment, gender equality, innovation, skill development

NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

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