Wendy De La Rosa
Common Cents Lab

Wendy De La Rosa is a co-founder and head of research of Duke’s Common Cents Lab with Professor Dan Ariely. She was on the founding behavioral economics team at Google, leads two monthly behavioral economics book clubs in San Francisco and New York City, and earned a doctorate at Stanford in consumer behavior.

Posts by Wendy De La Rosa

Take NextBillion's brief (5-10 min.) reader survey - help shape our coverage and you will be entered to win one of three US $50 Amazon, Flipkart or Jumia gift cards.
No Thanks
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.