Articles by Wole Olayinka
Outdated but Not Obsolete: Why USSD Is Still Key to Driving Digital Inclusion in Sub-Saharan Africa
As of late 2019, mobile internet adoption stood at just 26% across sub-Saharan Africa, and internet access remains expensive and unreliable even for people who can afford a smartphone. In light of that reality, Wole Olayinka of insiderPR argues that digital inclusion efforts should embrace USSD, a communications protocol that connects feature phone users to basic digital services even without internet access. He explores the advantages and downsides of this outdated – but surprisingly flexible – technology.
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