NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Webinar Introduction

An insightful webinar designed specifically for small NGOs looking to elevate their fundraising efforts and increase their visibility. In this session, you will learn the essential techniques of crafting compelling narratives and building a strong brand identity that resonates with donors and supporters.

Webinar Objectives

• Understanding why effective branding and storytelling are essential for attracting donors and boosting visibility for small NGOs.
• Acquiring the skills to create powerful stories that communicate the NGO’s mission.
• Exploring case studies of great narratives from successful NGOs to understand key elements of impactful storytelling.
• Gaining practical advice on leveraging free media coverage, petitions, LinkedIn, influencers, and other tools to enhance visibility and fundraising efforts.

Subjects covered:

• Importance of branding and storytelling
• How to create a powerful story for your NGO
• Examples of great narratives
• Practical tips and tools for conveying your message effectively

Time: 12:00 PM to 01:00 PM GMT / 8:00 AM ET