NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Transforming Markets for Sustainability: A Conversation with John Elkington

Join Impact Entrepreneur for an in-depth conversation with sustainability pioneer John Elkington as we explore his latest insights on transforming markets to embrace sustainability. Drawing from his recent article, “Why Markets are Sustainability’s Next Giant Leap,” and his new book, “Tickling Sharks: How We Sold Business on Sustainability,” this Deep Dive offers IE members and readers a unique opportunity to engage directly with the luminary behind the term “triple bottom line”. Discuss the pivotal role of systemic change and innovative financial strategies in achieving environmental, social, and economic objectives. This interactive session invites all participants

Time: 12:00 PM – 1:15 PM ET