-
Inform, Involve, Empower – Nokia’s Service Mantra for Emerging Markets With Nokia Life Tools
Nokia today announced that it plans to launch Nokia Life Tools, a range of innovative Agriculture information and Education services targeted to non-urban consumers. Designed specifically for emerging markets, Nokia Life Tools helps overcome information constraints and provides services to this next generation of mobile users. Nokia plans to launch the service, beginning in the first half of 2009 with the Nokia 2323 classic and the Nokia 2330 classic as the lead devices in India and expand acros...
-
We have a long way to go in making growth inclusive
Sateesh Andra, co-convenor, Tie-ISB, and venture partner with Draper Fisher Jurvetson, India, answers Shobha Warrier’s questions about the event. Excerpts: TiE-ISB Connect 2008 has come up with an interesting theme -- The Next 800 Million opportunity. What is the reason behind the theme? Entrepreneurs so far have been focusing on the top of the pyramid that comprises 200 million people. However, with economic growth, the middle and the bottom of the pyr...
-
Why growth rates remain buoyant for consumer goods
Hindustan Unilever?s CEO and Managing Director, Mr Nitin Paranjpe, says growth for fast moving consumer goods continues to remain buoyant with both rural and urban segments growing at about 15 per cent. ?Normally, one would have expected growth rates to come down in inflationary times. There are a few reasons why we feel growth has held out this far, but what happens in the future as a result of the events of the past few weeks is anybody?s guess so I don?t want to venture into that s...
-
Muhammad Yunus Comments on the Financial Crisis
A Nobel Prize-winning academic turned micro-finance banker for the poor has important advice for Washington. Muhammad Yunus believes that the government bailout of the banking system is but the first step in redesigning the global credit system. In the end, Yunus believes that a new self-correcting market system will have to be created. In 1983, Muhammad Yunus set up the Grameen Bank in Bangladesh and ushered in the era of micro-finance and ...
-
Investments at the Bottom of the Social Pyramid Produce Results
Turns out that the best return on investment lies with the poor, not the rich. A Moody’s analysis earlier this year shows the government gets the biggest bang for its buck by spending increases. A whopping $1.73 increase in gross domestic product is returned for every dollar the Treasury spends by increasing food stamps, for example. This compares with a $1.02 return by a nonrefundable lump-sum tax rebate and a $1.26 return on a refundable lump-sum tax rebate, according to Moody&#...
- Source
- Market Watch
-
Soapbox: The Importance of Sustainability
In recent years, business schools have embraced the idea of ?corporate social responsibility? and ?sustainability?. Centres, institutes, programmes and initiatives have sprung up, websites and brochures trumpet business schools? dedication to serving society, ethics, managing the environment and social entrepreneurship. A new breed of MBA student is focused on ?doing well by doing good?, demanding that more attention be given to the world?s social and environmental challenges.
-
There’s Business Across the Pyramid
If India Inc has to enhance its presence in the world market, it must start to learn some lessons of marketing quickly. The basics: Segmenting, Targeting, Positioning. The basics (4Ps): Product, price, place and promotion. Gain in market share does not make a great marketing company. India over the past 5-7 years has seen tremendous growth. This growth has brought purchasing power to millions across the pyramid. Companies have targeted these new consumers. Mr Jack Trout was i...
-
Emerging Lessons
By Madhubalan Viswanathan, Jose A. Rosa and Julie A. Ruth Businesses, take note: An underserved and poorly understood consumer group is poised to become a driving force in economic and business development, by virtue of sheer numbers and rising globalization. They are subsistence consumers -- people in developing nations like India who earn just a few dollars a day and lack access to basics such as education, health care and sanitation.
Subscribe to Our Weekly Newsletter, "NextBillion Notes"
Published each Wednesday, our e-newsletter features NextBillion's latest original articles, along with a selection of news, jobs, bizdev opportunities and events from our recent coverage — and regular conference ticket giveaways.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.