NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Seeking Riches From the Poor, by Megan Lindow

There is a great demand for simple technologies that can be used by people in Africa who lack access to banks, phone lines, credit cards and computers. South African entrepreneurs are in a unique position to develop and deliver these products to Africa’s poor, says Raven Naidoo, a founder of Radian, a small technology-consulting firm. Read full story here...

Source

Wired News

6 Truths about Emerging-Market Consumers

They?re brand-aware, savvy shoppers who like mom-and-pop shops more than modern markets, a new pan-Latin study shows. Selling consumer products to Latin America?s 250 million low-income consumers ? men and women who constitute 50 to 60 percent of the region?s population and wield some $120 billion in annual purchasing power ? is more than an attractive opportunity: It is a necessity for large corporations trying to accelerate their growth. ...

Source

strategy+business

Region

Latin America