A social media platform for the rural masses

Monday, June 10, 2013

New Delhi: Is Facebook really for the masses? What about people who don’t have Internet access or are illiterate? Which network covers them? This is potentially a bigger user base that is still not connected. Keeping in mind these factors, Gram Vaani Community Media started a service called Mobile Vaani, a social network for people at the bottom of the pyramid.
It is a social media platform for rural India that aims to create voice- and video-based local media platforms for such communities. It not only connects these communities with each other but also engages them on topics of mutual interest.
“It is the Facebook and YouTube for the population at the bottom of pyramid. It is very hard to have an Internet-based network for this population because of low literacy levels, hence we developed Mobile Vaani,” said Aaditeshwar Seth, founder of Mobile Vaani.

Source: Mint (link opens in a new window)

rural development