Advancing Breastfeeding: The Power of the Network
Friday, March 14, 2014
Chinese celebrity Ma Yili has over 50 million social media fans, and now she’s using her influence to promote breastfeeding in her home country, where only 28 percent of babies are exclusively breastfed. The “10m2 of Love” campaign Ma is publicizing includes a mobile app to help Chinese women locate and use public breastfeeding spaces.
At the global level, however, the breastfeeding community has yet to coalesce as an effective network. Today it’s in search of the strong leadership, unified agenda and contemporary message required to spark a social movement for breastfeeding in the 21st century.