Amex to Crowdsource Financial-Inclusion Ideas from Academics
Tuesday, September 16, 2014
It’s like the opposite of “Not Invented Here” Syndrome.
American Express has partnered with design and research labIdeas42 to recruit academics and practitioners from nonprofit organizations to propose personal finance software feature ideas. Amex technologists will test the ideas with opted-in customers of Serve, its prepaid account software platform.
The new Amex Financial Innovation Lab is designed to cultivate fresh thinking that could influence future Amex product developments. The website’s call for applications, which opened in September, asks individuals to pitch ideas to improve Serve that “make measurable, positive changes in consumers’ financial behaviors.”