Analysis: Transsion Wheels Into Africa’s EV Market With Same Playbook That Conquered Mobile Phones
By Damilare Dosunmu
After conquering Africa’s phones, Transsion wants to own its roads.
The Chinese company, which controls about half of Africa’s smartphone market, entered the continent’s electric vehicle race by introducing its TankVolt e-bikes in Uganda in 2023. Two years on, it has expanded into four other markets — Nigeria, Kenya, Tanzania, and Ethiopia — targeting government contracts and partnerships with private fleets.
Photo courtesy of Ruiyang Zhang.
Source: Rest of World (link opens in a new window)
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