BoP Boom in Japan Part I
Friday, March 30, 2012
The year 2009 was referred to as “The first year of BoP in Japan”. Not only did the Japanese translation of the late Prof. Prahalad’s “The Fortune at the Bottom of the Pyramid” received much attention, BoP market analyzation that focused on emerging markets in Asia and African countries gained wide recognition too. Documentaries on the subject were broadcasted not only on commercial TV stations but also on NHK (Japan Broadcasting Corporation), giving it an official media appeal. Subsequently, the joint ventures between UNIQLO and Yukiguni Maitake Company with Grameen in Bangladesh in 2011 accelerated the BoP boom.