June 15

Ghana’s Move to Curtail MTN’s Market Share Is About Mobile Money, Not Voice

By Yomi Kazeem

Ghana’s telecoms regulator, the National Communications Authority, says it will implement “specific policies” to curtail the local dominance of MTN, Africa’s largest telecoms company. The regulator says the move is necessary “to ensure a level-playing field.” It comes after MTN was declared a “significant market power” by the regulator—a move which requires it to create more policies for competition among operators.

As of March, MTN dominated both voice and data subscription rates among users in Ghana, accounting for more than double of its nearest competitors, Vodafone and AirtelTigo. Some of the measures to bridge the market share gap will include setting minimum and maximum prices for calls, texts, mobile internet and mobile money services.

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Source: Quartz Africa (link opens in a new window)