NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

In a significant push to democratize advanced artificial intelligence tools, Google has expanded its AI Plus subscription plan to 40 additional countries, marking a pivotal step in broadening access to premium AI capabilities beyond established markets. The move, announced on September 23, 2025, targets emerging economies and regions where demand for affordable AI has surged amid rapid digital adoption. This expansion builds on Google’s earlier introductions of AI features, positioning the company to capture a larger share of the global AI user base, which is projected to exceed billions in the coming years.