October 12

Google Launches Startup Accelerator for the Circular Economy

Google the term “circular economy,” and the top search results are a bunch of definitions. The circular economy is still nascent — think tank Circle Economy argues that the world is less than 9 percent circular because only 8.6 percent of the materials extracted from the earth are reused — but a growing number of people and companies are establishing systems to move away from a linear economy.

Google is one such company. Today it announced a three-month circular economy accelerator program for Seed to Series A startups and NGOs that are using technology to solve circularity challenges — including reuse, refill, recycling, composting, fashion, food, safe and circular materials and the built environment — in the U.S. and Asia Pacific region.

Applications for the accelerator open today and will be accepted until November. The tech giant will pick 10 to 15 startups and NGOs to participate. Those chosen will receive equity-free support from Google during the program’s 10 weeks, access to $200,000 of worth of Google Cloud credits and mentorship. At the end of the program, there will be a demo day where each participant will pitch to Google’s VC network.

Photo courtesy of Pixabay.

Source: GreenBiz (link opens in a new window)

accelerators, circular economy, NGOs, startups, venture capital