Health conference on social marketing and franchising

Tuesday, December 3, 2013

Experts in the healthcare and allied areas from 35 countries will take part in the meet, being held to identify global best practices and evolve a pathway for India. The three-day ’Global Health Conference on Social Marketing and Franchising’ is being organized by HLFPPT, a not-for-profit trust, with the support of ministry of health & family welfare, Indian Institute of Corporate Affairs (IICA), HLL and National AIDS Control Organisation (NACO).

“Social marketing and social franchising have vast scope for India to reach out to the populations and bring a behavioural change,” said Anuradha Gupta, additional secretary and mission director of National Rural Health Mission.

Source: The Times of India (link opens in a new window)

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Entrepreneurship, Technology
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Bill & Melinda Gates Foundation, marketing and advertising, public private partnerships, telecommunications