How Dr. Bronner’s is cleaning up its agricultural supply chain
By Ana Christina Gaeta
Dr. Bronner’s Magic Soaps company (known as Dr. Bronner’s) is doing more than producing natural soaps. The company is also supporting the regenerative agriculture movement worldwide.
Dr. Bronner’s has been internationally recognized for using organic ingredients in its products and for their commitment to social responsibility. But over the last 10 years, the company expanded its mission to include sourcing raw materials from certified Fair Trade and Organic (FTO) producers. Since 2006, Dr. Bronner’s has built five vertically integrated commercial FTO supply projects comprising of locally managed smallholder farms in Sri Lanka, Kenya, Samoa and India, growing coconuts, palm oils and mint oils.
Finding the right location and farmer for each project was serendipitous, a sentiment reflected in the name of each local company as well as the umbrella organization, Serendiworld, LLC. The local projects include Serendipol in Sri Lanka, Serendipalm in Ghana, SerendiCoco Samoa in Samoa, SerendiKenya in Kenya and Serendimenthe in India.
Photo courtesy of Global Water Forum.