July 17

Indian Startups Diversify Their Businesses to Offset COVID-19 Induced Losses

By Manish Singh

E-commerce giant Flipkart is planning to launch a hyperlocal service that would enable customers to buy items from local stores and have those delivered to them in an hour and a half or less. Yatra, an online travel and hotel ticketing service, is exploring a new business line altogether: supplying office accessories.

Flipkart  and Yatra are not the only firms eyeing new business categories. Dozens of firms in the country have branched out by launching new services in recent weeks, in part to offset the disruption to their core offerings caused by the COVID-19 epidemic.

Swiggy  and Zomato,  the nation’s largest food delivery startups, began delivering alcohol in select parts of the country last month.

Photo courtesy of Ronit Bhattacharjee.

Source: TechCrunch (link opens in a new window)

business development, e-commerce, startups