August 23

Indonesia Becomes Southeast Asia’s Biggest Content Market, Buoyed by Forecast of Strong Online Growth – Study

The video industry in Indonesia is set for rapid growth over the next five years as online services overtake conventional TV’s market share, according to new study.

Total video industry revenues (free TV, pay-TV and online video) are expected to grow at 8% compound average growth rate, according to a briefing by Singapore-based research firm Media Partners Asia. The researcher forecasts the market expanding from $2.5 billion in the current year to £3.7 billion in 2028. At the same time, TV’s share, including net advertising and subscriptions, is forecast to drop from 56$ in 2023 to 48% in 2028.

Photo courtesy of *- mika -*

Source: Variety (link opens in a new window)

media and entertainment, research