NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

By Billy Perrigo

In a drab office building near a slum on the outskirts of Nairobi, Kenya, nearly 200 young men and women from countries across Africa sit at desks glued to computer monitors, where they must watch videos of murders, rapes, suicides, and child sexual abuse.

These young Africans work for Sama, which calls itself an “ethical AI” outsourcing company and is headquartered in California.

Sama says its mission is to provide people in places like Nairobi with “dignified digital work.” Its executives can often be heard saying that the best way to help poor countries is to “give work, not aid.” The company claims to have helped lift more than 50,000 people in the developing world out of poverty.

This benevolent public image has won Sama data-labeling contracts with some of the largest companies in the world, including Google, Microsoft and Walmart. What the company doesn’t make public on its website is its relationship with its client Facebook.

Photo courtesy of blickpixel.