Making Markets Work: How We Got to 10,000 Toilets

Thursday, June 4, 2015

Last month, our PSI-India project surpassed 10,000 toilets in rural Bihar, one of the poorest states in India, where 99 million reside and more than 80% practices open defecation.

Congratulations are due to my colleagues at PSI-India for their hard work to understand and strengthen the market for toilets. Ensuring the construction of one toilet is a relatively easy task, but scaling the solution takes a more systemic approach.

In collaboration with Monitor Group (now Deloitte), PSI identified key sanitation market failures that must be understood and addressed through both demand and supply interventions.

Source: PSI Impact (link opens in a new window)

Health Care
marketing and advertising, public health