Mobile Movies Is A Novel Way Of Collecting Data In Off-The-Grid Areas
Friday, March 7, 2014
Called Mobile Movies, the project, which is supported by Microsoft and Unilever, was developed for use by companies and non-profit organizations that want to collect research data in places that have limited Internet or phone connections.
The project has two main parts. First, it brings content ranging from kung-fu movies to educational shorts about health and nutrition to rural areas for free screenings. Then agents, who are hired from within each community, survey audience members on behalf of Mobile Movies’ clients.