Nestle India finds a sweet spot in elderly Indians

Tuesday, February 21, 2017

After ensuring its dominance in the baby food segment and making Maggi instant noodles a favourite staple for the young generation, the local arm of Swiss packaged food company Nestle SA has set its eyes on elderly Indians. In the next two quarters, Nestle India Ltd will introduce healthcare products suitable for nutritional needs of the ageing population, chairman and managing director Suresh Narayanan said here on Monday.

At present, about 60% of Nestle India’s revenue comes from the younger population (aged below 40 years) and most of the rest from the infants and children. The company, which already dominates the baby food market with a 63% market share in value terms (according to Euromonitor International) with Lactogen, Cerelac, Nan, Nestum and Nestogen, will continue to enhance its portfolio in the infant nutrition category.

On Monday, it relaunched malt-based health drink Milo, a product it withdrew from Indian market about 10 years ago. Interestingly, Nestle relaunched Milo in ready-to drink format and not the powdered form popular in India.

Source: Live Mint (link opens in a new window)

Health Care
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