Social media: five lessons for social entrepreneurs

Thursday, May 23, 2013

Young, new social entrepreneurs around the world face a similar problem: building an audience and sustaining virtual communities. With social media playing an important role in audience building, early-stage entrepreneurs have begun to focus on popular networking sites to leverage engagement and maximise reach. Yet this is the reason that most early enterprises often fail in garnering public interest.

Peter W Roberts, the academic director of social enterprise at theGoizueta Business School of Emory University, pointed out in theHarvard Business Review that there was a definite link between successful enterprises and an established social media presence. He also suggested that the success of most of these enterprises often depended on factors relating to age [of the entrepreneur], sector and approach. However, my own learning has been different.

Source: The Guardian (link opens in a new window)

business development