February 28

Sokowatch Raises $14M to Digitize Africa’s Informal B2B Supply-Chain

By Jake Bright

Kenya  based B2B e-commerce startup Sokowatch has raised $14 million in Series A funding toward its mission of revamping supply-chain markets for Africa’s informal retailers.

From Nairobi, the company has created a platform that connects merchants directly to local and multinational suppliers — such as Unilever and Proctor and Gamble — and digitizes orders, payments and delivery-logistics.

Since launching in 2016, and raising a $2 million seed round in 2018, Sokowatch  has expanded within Kenya and into Rwanda, Tanzania and Uganda.

Photo courtesy of Institute for Money, Technology and Financial Inclusion.

Source: TechCrunch (link opens in a new window)

e-commerce, startups, supply chains