NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Taco Bell’s master franchise partner, Burman Hospitality, will invest over $100 million to fast-track its pan-India expansion plans. The quick-service restaurant (QSR) chain, with a presence across 19 cities, is set to open its 100th outlet later this month and plans to increase the number to 600 in the medium term.

Taco Bell is a unit of American restaurant major Yum Brands Inc. serving Mexican cuisine. “We are investing aggressively in new stores. We’re hoping to open (stores) every three to four days over the next few months. We’re investing obviously in headcount. We are 3,000 people now. We’re investing in the head office, we’re building a great team where we’re getting more and more people that understand the brand in India…our plan is to continue investing,” said Gaurav Burman, director, Burman Hospitality Pvt. Ltd, in an interview.

Photo courtesy of Mike Mozart.