In this video interview, Devex Editor Rolf Rosenkranz asked Anastasia Thatcher, head of global health at Accenture Development Partnerships, who discussed how firms can figure out the right market to enter so they can deliver both the business and development outcomes they are aiming for, and gave the example of a Novartis-led program to make affordable pharmaceutical drugs for poor customers in India as an example of a “best buy” in her line of work.
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