This refugee aid app was built over a weekend. Now hundreds of nonprofits rely on it.
Raised in Palo Alto, Taylor has an extensive tech background. She isn’t an engineer, but she wrote the “bible of user interface” back in 1995 at the dawn of website creation, inventing a lot of the language still used to this day to describe websites and ecommerce. She’s launched a bevy of startups and advised companies like AOL, Cisco, Microsoft, and Yahoo in their early days.
“My approach to being a technology founder, which I pretty much have always been, is starting with the user experience and then using that to do product design development,” she says.
That’s exactly what she’s doing with her latest project, albeit with a more humanitarian twist. Taylor is behind the Refugee Aid app, or RefAid, which connects refugees with crucial services when and where they need them most. More than 400 of the largest aid organizations in the world—from the Red Cross to Save the Children to Doctors of the World—all use it.