Timberland, Vans, The North Face to Develop Regenerative Rubber Supply Chain
The VF Corporation, which owns brands such as Timberland, Vans and The North Face, is partnering with a Thailand-based design consultancy to create the fashion industry’s first regenerative rubber supply system.
The fashion brands have confirmed a partnership with Terra Genesis International in Thailand to create a regenerative supply chain for rubber to be used in footwear.
Plans are in place to pilot a regenerative rubber product collection in 2023, depending on the results of the new partnership. The supply system will be open to brands across and outside the industry, Timberland has confirmed.
“At Timberland, we strive for a greener and more equitable future, and investing in regenerative agriculture is one of the most powerful levers we have to achieve this vision,” Timberland’s senior manager of environmental stewardship Zack Angelini said.
“We are excited about the progress we’re making to source our top volume materials in a way that supports the farmers and ranchers working to reverse environmental degradation and create a world that is more abundant, more resilient and even more beautiful than it is today.”
Photo courtesy of Syahdan Cahya Nugraha from Pixabay.