Uber Begins Testing Cash Payments in India

Tuesday, May 12, 2015

Uber today announced that it will begin testing a cash payments system in Hyderabad, India, marking a global first for the credit card-based mobile app. In a blog postpublished today, the company described the initiative as an “experiment” in a part of the world where many consumers prefer to pay for services in cash.

“Tradition dictates that cash plays a big role for Indian consumers,” Siddharth Shanker, GM of Uber Hyderabad, said in an email statement. “As a data-driven technology company that has seen strong growth in India we feel this is the right time to explore the extent of this predisposition when it comes to our service.”

Source: The Verge (link opens in a new window)