Tuesday
February 13
2018

Unilever threatens online ad cuts to clean up internet

Consumer goods giant Unilever (ULVR.L)(UNc.AS), one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children.

Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in a speech later on Monday at the annual Interactive Advertising Bureau conference in California.

In the speech, Weed will call on the technology industry to improve transparency and consumer trust in an era of fake news and “toxic” online content.

“Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society,” Weed plans to say, according to a copy of the speech seen beforehand.

Photo courtesy of Remko van Dokkum.

Source: Reuters (link opens in a new window)

Categories
Technology
Tags
corporate responsibility, Facebook, Google, Internet, marketing and advertising, social networking, technology, Unilever