Tuesday
June 11
2024

Wasoko-Maxab E-Commerce Merger Faces Delays Amid Headwinds in Africa

By Tage Kene-Okafor

Last December, Nairobi’s Wasoko and Cairo-based rival MaxAB — two B2B e-commerce startups that enable retailers to order fast-moving consumer goods (FMCG) from suppliers via their respective apps — announced a planned “merger of equals.” The aim was clear: create better economies of scale in a sector that holds a lot of promise in the region, but has faced significant challenges in the wake of the COVID-19 pandemic.

Photo courtesy of PublicDomainPictures.

Source: TechCrunch (link opens in a new window)

Categories
Technology
Tags
e-commerce, scale, startups