Why the UN Sustainable Development Goals are a business opportunity
Tuesday, September 29, 2015
“This is the tipping point, the first time in the history of capitalism where it is okay for businesses to engage with poverty. It is not bad to help and make money.”
These are the words of University of Sydney Professor Ranjit Voola in an interview with Business Insider, and there are numerous examples of it already taking place.
Over the weekend, Paul Polman, the CEO of Unilever, won an award at the United Nations Sustainable Development Summit. Part of the reason he won the award is a program run by Unilever in India to encourage handwashing.
Simultaneously addressing a social program – millions die each year of diarrhoea – while marketing their own product, a soap called Lifebuoy, is clearly a win-win situation. Here’s how Unilever sees it: