Working With GE to Develop Products for Rural India: MART
Friday, July 29, 2011
New Delhi, Jul 29 (PTI) Consultancy firm MART today said it is working with US-based diversified giant GE to develop affordable healthcare products for the Indian rural market.
The firm that advises big firms such as HUL, Shell, Colgate, Heinz, Intel and John Deere, said it is currently helping GE in developing a host of products, including baby warmers and products to treat cardiac problems.
“We are working with GE to develop very affordable healthcare products for rural India,” MART CEO and Founder Pradeep Kashyap said.
Last year GE Healthcare had announced that it would invest USD 50 million in its India R&D centre for designing affordable advanced scan systems.
The company had envisaged to produce cost-effective medical devices for a range of diagnostic services, including anaesthesia, ventilation, CT (computed tomography) systems to provide an early treatment.
It is developing affordable healthcare products for the rural market with an aim to increase the company’’s penetration in the Indian market and make healthcare more accessible to the bottom of the pyramid.
MART is helping GE develop the products which will be marketed by GE itself, Kashyap said.
He, however, did not provide details such as pricing and launch time stating that “these details were confidential at the moment”.