Rob Katz

The Next 4 Billion Launching Today

The Next 4 BillionA quick reminder, if you may have forgotten: The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid will be released today at the International Finance Corporation.? C.K. Prahalad, Nariman Behravesh, Jonathan Lash, and Michael Klein will be speaking.? Check my post from last Wednesday for the full details; if you need an invitation, please contact us immediately.

The event starts at 11:00 am, which is when the publication’s web sites will go live as well.? We have developed special content and discussion space for The Next 4 Billion.? The main publication page features the full-text executive summary in HTML, as well as chapter-by-chapter PDF downloads.? Readers can also access in-depth data tables on the BOP in 36 countries, and PowerPoint graphic presentations.? You can also order the print book (hint, hint) and read author bios.Here on, we’ve developed a special page dedicated to discussing The Next 4 Billion within our BOP community.? Check back reguarly for updates and analysis from the book’s authors, as we give our insights on the book, chapter by chapter.? The first post will be a direct report from today’s launch event, for those unable to attend.

Finally, we have partnered with Earthtrends, WRI’s esteemed information portal, to develop BOP indicators.? Those should be live onsite today as well.

Questions?? Let me know by suggesting a story, submitting a comment, or simply by contacting us.