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Wednesday, December 3, 2008

Introducing Staff Writer Jenara Nerenberg

By Rob Katz

Jenara NerenbergYesterday, we bid a fond NextBillion farewell to Nitin Rao, a staff writer here for the past two years.? Well, the transitions aren't done yet!? We at NextBillion are thrilled to welcome our newest Staff Writer, Jenara Nerenberg.

Like Nitin, Jenara is based in South Asia - Nepal, to be precise.? She is an entrepreneur, journalist, policy expert and researcher.? Jenara will cover a range of topics for us, including but not limited to the latest market research and BoP trends in and around Asia.

Please join Francisco and me in welcoming Jenara to the team:

Jenara Nerenberg is the founder of BOP Source, the first social network for the base of the pyramid that directly connects the BOP with the companies that want to hire them and design products and services for them. BOP Source gives companies a platform to hear the "voice of the BOP customer" and to hire the BOP for consumer research, marketing, and sales positions. BOP Source also connects micro-entrepreneurs with each other in order to collaborate on business ideas and connects NGOs with corporations to form public-private partnerships that serve the BOP.Jenara is a graduate of UC Berkeley and Harvard University and lives in Kathmandu, Nepal, where she is a columnist for a national business magazine. Previously, Jenara was a consultant to the Harvard Center for Health Communication and worked on cause-related marketing at the Harvard Business School and the Harvard Kennedy School of Government, bringing together leaders from YouthAIDS, MTV, and the academic community.
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