Articles by Ankita Singh
Making Financial Health a Global Reality: Four Strategic Directions for Increasing Customer-Centricity and Business Growth
Financial service providers that focus on improving their customer experience report growing revenue and greater profits. Yet as Pallavi Dhakal, Ankita Singh and Neha Kumar at UNCDF’s Centre for Financial Health point out, despite some notable progress, the financial services sector still has far to go to achieve customer-centricity – particularly in emerging markets. They share in-depth research that explores how providers in these markets can become more customer-centric by prioritizing financial health in their business strategy.