Annabel Lee

Annabel is a marketing and communication manager focusing on digital financial services atMicroSave. She has over four years of international experience, designing and implementing marketing, communications and branding strategies for multinational FMCG companies. She is now based in Kenya, where she led the launch of several local brands before joiningMicroSave. AtMicroSave, Annabel has spearheaded the brand development, marketing and communications of TheHelixInstitute of Digital Finance (, providing world-class training and cutting-edge insights to digital financial service providers. Annabel is currently applying her core strengths in communications strategy, to supporting bank and telecom providers to better tactics like below-the-line marketing, and building perceptions of trust with mass market products.


Articles by Annabel Lee

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